https://davidorellana.com/work-1 daily 1.0 2024-12-12 https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1570381033589-RB1RVBX2YE47H84O55I2/Cadillac_001.jpg Work https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1570383355115-680ZFOUN5G0UUH8WZNTX/SUDA_001.jpg Work https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1641775291581-IM4JELJLTWBGPVINB7W3/LiveNY_01.jpg Work https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1641833003380-T81GCFITLP7LA5WT7LZV/aku_01.jpg Work https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1724725328287-65GBJK5SQNARZ8H0EZDM/Diamonds_15.jpg Work https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1609459163810-T6TB3A4DDL1CQALCRVCU/HAC_001.jpg Work - Harvest Astoria Rebrand Revitalized the visual identity of Harvest Astoria, a community-supported agriculture (CSA) program in Queens, New York, with the goal of enhancing CSA sign-ups and appealing to a younger audience. The rebrand drew inspiration from the vibrant hues of fruits and vegetables and the charming produce stickers, infusing the organization’s image with a fresh and engaging aesthetic. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1609880057398-4CAHXXTBLAO865ELDY2O/uglyluck_010.jpg Work - Ugly Luck A personal project exploring the beauty of elemental disintegration through analog textures and expressive typography, highlighting how decay can inspire new artistic forms. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1570405402848-CGWCFS7GX6QINKCBMDHY/LTO_015.jpg Work - Limited to One Record Shop Merchandise In collaboration with Limited To One Record Shop, exclusive merchandise was crafted as part of an ongoing artist series. The designs drew inspiration from rare vinyl releases across the hardcore, punk rock, and indie genres. In partnership with Vans “Foot the Bill” program, we designed a limited edition shoe that helped independent business during the pandemic. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1724729174801-JPPSGJ60GDPU57LU4SD1/harmony_01.jpg Work - The Macallan Harmony Hideaway An intimate event unveiled The Macallan's Harmony III collection, created in partnership with Stella and Mary McCartney. Drawing inspiration from tranquility, the collection embodies comfort and relaxation. Hosted in a hidden speakeasy beneath Rockefeller Center, the event captured this essence by juxtaposing chaos and calm—perfectly timed just two weeks before Christmas. The Harmony Hideaway welcomed guests over three evenings, offering two reservation windows per night. Alongside a cocktail reception and dinner, attendees enjoyed a surprise performance by Grammy-winning jazz icon Jon Batiste, who brought the event to a vibrant close with an electrifying set. As part of my role at MATTE, I had the opportunity to lead the creative direction and design. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1723691068875-S16MSK7WL9F2E32I6JAV/cuervo_01.jpg Work - Cuervo Cristalino Nights Jose Cuervo’s Tradicional Cristalino tequila is all about connecting with a new wave of tequila lovers. Enter Cristalino Nights—a traveling nightlife series built to set the vibe. With amazing music, epic performances, and plenty of Cristalino tequila, these parties bring people together for unforgettable nights and new connections. We created a bold visual identity system inspired by the exaggerated style of club and DJ posters, alongside custom branded elements for each venue that showcased the brand in a unique, playful, and impactful way. Cristalino Nights kicked off in Miami with Cloonee headlining, then took the party to Los Angeles with a show-stopping performance by Doechii. As part of my role at MATTE, I had the opportunity to lead the creative direction and design. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1724864314607-GPIUTGGAHDCRHEF7SYXT/bloomtanica_02.jpg Work - Genesis House presents Bloomtanica As the agency of record for Genesis House, MATTE collaborated closely to create innovative experiences that showcased Korean heritage and elevated brand awareness. One standout experience was an immersive pop-up, created in partnership with renowned floral designer Jeff Leatham. Inspired by the beauty of Korean gardens, the experience transported guests into a surreal world where digital art and exquisite floral designs seamlessly merged. In my role at MATTE, I had the opportunity to lead the creative direction in collaboration with Jeff Leatham. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1692570189302-2AWQ6FM8LQZTPI9U0DM0/MacallanBasel_01.jpg Work - The Macallan M Collection at Art Basel To celebrate the release of The Macallan's M Collection, the brand aimed to make a bold statement and engage a new generation of luxury consumers. We created a unique, artful event to showcase the collection, transforming The Bass Museum during Art Basel Miami into an unforgettable experience that fused timeless elegance with modern luxury. The evening’s highlight was a stunning performance by James Blake and the New York City Ballet, set against captivating projection mapping visuals by Oscar Zabala, bringing futuristic visions to life. The event featured four bars with textured videos showcasing the natural elements of each bottle in The M Collection. A select group of VIP guests enjoyed an exclusive, art-inspired dinner at The Bass Museum.. As part of my role at MATTE, I had the opportunity to lead the creative direction and experiential design. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1726085038615-YAEJG172YFBZFGZL2B9X/Eataly_07.jpg Work - Eataly Loves New York Event We hosted an 18-hour event celebrating Eataly as a New York icon and the opening of their new café at the Flatiron location. The day unfolded with unique Eataly experiences, starting with a Daybreaker rave, followed by the café launch, tastings from top culinary producers, an art reveal, and a dance party—capturing the essence of a true New York moment. To build anticipation, we created out-of-home wild postings that highlighted Eataly’s strong connection to the city and the one-of-a-kind culinary experiences they offer in NYC. As part of my role at MATTE, I had the opportunity to lead the creative direction and design. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1609533124173-ULS0BVJ8LADFEFDWU59H/spotify_BHM_001.jpg Work - Spotify Black History Is Now Pop-Up Event Spotify celebrated Black History year-round with its ‘Black History is Now’ campaign, culminating in a three-day immersive pop-up exhibit in SoHo. The event featured stories curated by music journalist Jewel Wicker, surprise merch drops, interactive elements, and performances by 6LACK and Masego. Design highlights included a typography photo wall, acrylic merch displays, and soundscapes that added an auditory layer to the experience. Large free-standing screens explored the significance of 16 songs that shaped Black music, while another installation showcased powerful images of Black women artists suspended from the ceiling. As part of my role at MATTE, I had the opportunity to lead the art direction and design. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1641753620649-BQU87WGUTRW3OE8CA3BY/Stella_01.jpg Work - Stella Solstice Rhythms Solstice Rhythms is an experiential platform inspired by vibrant, community-driven Latin social clubs, brought to life through the lens of Stella’s Solstice Lager. A complete visual identity system and event were designed to promote the platform, featuring a gold color story with a refined, elevated approach. The platform was launched at the “Life is Beautiful” Festival 2021 in Las Vegas, with design elements including custom speaker stacks, a gold mirror backdrop, a bespoke Stella bar, a dance floor, a shaved ice cart, and branded décor and furniture, all creating a lively, immersive experience. As part of my role at MATTE, I had the opportunity to lead the art direction and design. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1569812030366-ZYH5AHHBZ7HK4R93B6CT/eqx_004.jpg Work - Equinox Hudson Yards - 100th Club Launch An energetic launch event celebrated the opening of Equinox’s 100th club, drawing inspiration from the club's architectural design and brand identity. The event featured DJ sets by Honey Dijon and Angel + Dren, along with surprise performances by American Ballet Theatre members and vogueing icons from Equinox’s Pride campaign. The club’s fitness equipment and amenities were seamlessly integrated into the event’s layout, creating unique content capture moments like a sculptural broken ‘O’ by the indoor pool. The main space also featured custom digital screens displaying curated content to enhance the experience. As part of my role at MATTE, I had the opportunity to lead the art direction and design. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1609622043755-QR80VVWGPBHKWEUCT202/BBC_001.jpg Work - Reebok x Billionaires Boys Club ComplexCon Launch Designed and produced Reebok’s booth at ComplexCon Long Beach to launch their collection with Billionaire Boys Club. To reconnect with longtime BBC ICECREAM fans and evoke the original 2004 Reebok collaboration, we created Planet Ice Cream, featuring a 19-foot-tall branded rocket ship that served as a DJ booth, ice cream-themed merchandise displays, and a space-themed basketball area. As part of my role at MATTE, I had the opportunity to lead the art direction and design. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/1570323128470-82P0QQDZV2MDVKF33AFJ/moetxvirgil_001.jpg Work - Moët & Chandon x Virgil Abloh “Do Not Drop” Launch Event To celebrate the launch of the limited edition NIRO Impérial Rosé "Do Not Drop" bottle, a collaboration with Virgil Abloh, the event redefined the traditional exhibition format, hosting an exclusive private dinner at the New Museum’s iconic SoHo location. Carefully crafted art direction questioned the nature of what should be on display (or not) and ultimately the relativity of cultural relevance. As part of my role at MATTE, I had the opportunity to lead the art direction and design. https://davidorellana.com/about daily 0.75 2025-01-01 https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/6c608b31-4bbe-4c1b-9bf2-5bfbab899513/Artboard+1.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/551eab6ae4b0ab14538472cc/02db626c-262a-4880-bf1f-52a3c8d56534/process+copy.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference.