Creative Direction + Design
Creative Direction + Design
Aku World was a three day experiential event presented at Art Basel in Miami for the first time. Inspired by Aku, the digital explorer and crypto-native NFT IP from the mind of artist Micah Johnson. The event blurred the lines between physical and digital art giving guests an immersive experience.
Creative direction and design was provided as part of the MATTE team.
Design elements ranged from an oversized, interactive helmet, immersive projections, a subway themed registration area, hologram merch displays, a physical art collection and an exclusive NFT avatar creation room.
As part of the experience there were also several panel discussions about NFTs and the future of digital art.
The event kicked off with special performances by Kehlani,
AJ Mitchell and Haleek Maul. Each artist had custom projections displayed in the event space during their performance.
Guests had exclusive access to the Minting Room, where they created their own 4D-scanned avatar inside the Aku universe which was then minted into an NFT.