Creative Direction + Design
Creative Direction + Design
Solstice Rhythms is an experiential platform inspired by community driven and energetic latin social clubs through the lens of Stella’s Solstice Lager.
A complete visual id system and event was created to promote the platform. Rooted in a gold color story with a refined and elevated approach.
Design and art direction was provided with the MATTE team
Solstice Rhythms was launched at the “Life is Beautiful” Festival 2021 in Las Vegas.
Design elements ranged from custom speaker stacks, gold mirror backdrop, custom Stella bar, dance floor, shaved ice cart, branded decor and furniture.