Creative Direction + Design
Creative Direction + Design
As part of the MATTE team, we designed and produced Reebok’s booth at ComplexCon Long Beach to debut their collection with Billionaire Boys Club.
Bringing longtime BBC ICECREAM enthusiasts back to the original Reebok collaboration of 2004, we constructed Planet Ice Cream with a 19’ tall branded rocketship that doubled as a DJ booth. Ice cream themed merch displays, and a space themed basketball area.