Creative Direction + Design
Creative Direction + Design
Spotify amplified its year-round celebration of Black History with it’s ‘Black History is Now’ campaign. The campaign culminated in a three-day immersive exhibit-style pop-up in SoHo.
Art direction and design was provided with the MATTE team.
Design elements ranged from a typography photo wall to acrylic merch displays to the soundscapes adding an auditory layer to the immersive experience.
Large free-standing screens broke down the significance of 16 songs that have shaped Black music while another installation highlighted phenomenal Black women artists whose images were suspended along the ceiling.
The event weekend featured stories curated by music journalist Jewel Wicker, surprise merch drops, interactive elements, panels and performances by 6LACK & Masego.