Moët x Virgil Abloh Launch Event
Art Direction, Experiential
Moët & Chandon x Virgil Abloh “Do Not Drop” Launch Event
Celebrating the launch of the limited edition NIRO Impérial Rosé “Do Not Drop” bottle, the event blurred the lines of the traditional ‘exhibition’ format for an upscale private dinner at the New Museum’s iconic building in SoHo.
Art direction and design was provided with the MATTE team.
Carefully crafted art direction questioned the nature of what should be on display (or not) and ultimately the relativity of cultural relevance.