Creative Direction + Design
Creative Direction + Design
Art direction and design was provided with the MATTE team for a multi-level activation for 600 media, influencers and Equinox VIPs.
The celebration included DJ sets by Honey Dijon, Angel + Dren, DJ Ruckus, and NSR as well as surprise performances by members of the American Ballet Theatre and vogueing Icons & Legends from Equinox’s Pride campaign.
Intentionally incorporating the club’s fitness equipment and amenities into the party’s layout, we created specific content capture moments such as a sculptural broken ‘O’ constructed for the indoor pool. The main space featured custom digital screens displaying treated content.