Creative Direction + Design
Creative Direction + Design
To celebrate the launch of their innovative Recovery-themed collaboration, Under Armour and Palm Angels hosted an all-night rave on LA’s infamous Fairfax Ave.
Our creative direction with the MATTE team transformed the raw space into a product-first vision of the recovery lab of the future.
The following day, the space served as an experiential retail activation, the first and only place the collection was sold. The strategic location on Fairfax ensured that the collection caught the attention of its target consumer.