Jose Cuervo’s Tradicional Cristalino tequila is all about connecting with a new wave of tequila lovers. Enter Cristalino Nights—a traveling nightlife series built to set the vibe. With amazing music, epic performances, and plenty of Cristalino tequila, these parties bring people together for unforgettable nights and new connections.
We created a bold visual identity system inspired by the exaggerated style of club and DJ posters, alongside custom branded elements for each venue that showcased the brand in a unique, playful, and impactful way.
Cristalino Nights kicked off in Miami with Cloonee headlining, then took the party to Los Angeles with a show-stopping performance by Doechii.
As part of my role at MATTE, I had the opportunity to lead the creative direction and design.