Designed and produced Reebok’s booth at ComplexCon Long Beach to launch their collection with Billionaire Boys Club.
To reconnect with longtime BBC ICECREAM fans and evoke the original 2004 Reebok collaboration, we created Planet Ice Cream, featuring a 19-foot-tall branded rocket ship that served as a DJ booth, ice cream-themed merchandise displays, and a space-themed basketball area.
As part of my role at MATTE, I had the opportunity to lead the art direction and design.