Equinox Hudson Yards
Art Direction, Experiential
Creative Direction + Design
An energetic launch event celebrated the opening of Equinox’s 100th club, drawing inspiration from the club's architectural design and brand identity. The event featured DJ sets by Honey Dijon and Angel + Dren, along with surprise performances by American Ballet Theatre members and vogueing icons from Equinox’s Pride campaign.
The club’s fitness equipment and amenities were seamlessly integrated into the event’s layout, creating unique content capture moments like a sculptural broken ‘O’ by the indoor pool. The main space also featured custom digital screens displaying curated content to enhance the experience.
As part of my role at MATTE, I had the opportunity to lead the art direction and design.
