We hosted an 18-hour event celebrating Eataly as a New York icon and the opening of their new café at the Flatiron location. The day unfolded with unique Eataly experiences, starting with a Daybreaker rave, followed by the café launch, tastings from top culinary producers, an art reveal, and a dance party—capturing the essence of a true New York moment.
To build anticipation, we created out-of-home wild postings that highlighted Eataly’s strong connection to the city and the one-of-a-kind culinary experiences they offer in NYC.
As part of my role at MATTE, I had the opportunity to lead the creative direction and design.