To celebrate the release of The Macallan's M Collection, the brand aimed to make a bold statement and engage a new generation of luxury consumers. We created a unique, artful event to showcase the collection, transforming The Bass Museum during Art Basel Miami into an unforgettable experience that fused timeless elegance with modern luxury.
The evening’s highlight was a stunning performance by James Blake and the New York City Ballet, set against captivating projection mapping visuals by Oscar Zabala, bringing futuristic visions to life.
The event featured four bars with textured videos showcasing the natural elements of each bottle in The M Collection. A select group of VIP guests enjoyed an exclusive, art-inspired dinner at The Bass Museum..
As part of my role at MATTE, I had the opportunity to lead the creative direction and experiential design.