Solstice Rhythms is an experiential platform inspired by vibrant, community-driven Latin social clubs, brought to life through the lens of Stella’s Solstice Lager. A complete visual identity system and event were designed to promote the platform, featuring a gold color story with a refined, elevated approach.
The platform was launched at the “Life is Beautiful” Festival 2021 in Las Vegas, with design elements including custom speaker stacks, a gold mirror backdrop, a bespoke Stella bar, a dance floor, a shaved ice cart, and branded décor and furniture, all creating a lively, immersive experience.
As part of my role at MATTE, I had the opportunity to lead the art direction and design.