To celebrate the launch of the limited edition NIRO Impérial Rosé "Do Not Drop" bottle, a collaboration with Virgil Abloh, the event redefined the traditional exhibition format, hosting an exclusive private dinner at the New Museum’s iconic SoHo location.
Carefully crafted art direction questioned the nature of what should be on display (or not) and ultimately the relativity of cultural relevance.
As part of my role at MATTE, I had the opportunity to lead the art direction and design.