As the agency of record for Genesis House, MATTE collaborated closely to create innovative experiences that showcased Korean heritage and elevated brand awareness. One standout experience was an immersive pop-up, created in partnership with renowned floral designer Jeff Leatham. Inspired by the beauty of Korean gardens, the experience transported guests into a surreal world where digital art and exquisite floral designs seamlessly merged.
In my role at MATTE, I had the opportunity to lead the creative direction in collaboration with Jeff Leatham.