Spotify celebrated Black History year-round with its ‘Black History is Now’ campaign, culminating in a three-day immersive pop-up exhibit in SoHo. The event featured stories curated by music journalist Jewel Wicker, surprise merch drops, interactive elements, and performances by 6LACK and Masego.
Design highlights included a typography photo wall, acrylic merch displays, and soundscapes that added an auditory layer to the experience. Large free-standing screens explored the significance of 16 songs that shaped Black music, while another installation showcased powerful images of Black women artists suspended from the ceiling.
As part of my role at MATTE, I had the opportunity to lead the art direction and design.